Website Template Examples:
Building a website can feel overwhelming. You want it to look professional, function smoothly, and be easy to manage—but hiring a web designer is expensive, and learning to code from scratch takes time. You can finally answer the question, “What is a website template?”, if you keep reading.
That’s where website templates come in. They offer an efficient, cost-effective way to create a stunning website without the hassle. Whether you’re a small business owner, an entrepreneur, or a content creator, templates provide a ready-made foundation that you can customize to fit your brand. But what exactly is a website template, and how do you choose the right one? Let’s dive in.
What Is a Website Template?
A website template is a pre-designed webpage or set of pages that gives you a framework to build your site without needing to code. It comes with a layout, colors, fonts, and sometimes even pre-filled demo content.
Think of it like moving into a furnished apartment—you can add your personal touches, rearrange some things, and make it your own, but the structure is already in place.
Templates are available on different website platforms, including:
- Drag-and-Drop Builders: Showit, Squarespace, Wix – No coding required, simple customization.
- Code-Based Templates: WordPress, Shopify – More flexibility for advanced customization.
With a template, you don’t need to worry about designing each page from scratch—it’s all about customization and branding.
Why Website Templates Are a Game-Changer
When I launched my first website, I wasted hours trying to build something from scratch. The result? A frustrating, messy layout that didn’t represent my brand well. Then, I discovered templates. Within a weekend, I had a sleek, functional website that actually worked.
Here’s why website templates are a smart choice:
- Saves Time & Money – No need for expensive developers or weeks of trial and error.
- Easy to Customize – Adjust colors, fonts, images, and layouts without coding.
- Professional Design – Templates are crafted by designers who understand user experience.
- SEO & Mobile Optimized – Many modern templates load fast and look great on any device.
- Ideal for Small Businesses & Creators – Whether you’re a service provider, coach, or e-commerce seller, templates help you launch quickly.
Types of Website Templates (And Which One Is Right for You?)
Not all website templates are created equal. The right one for you depends on your industry, goals, and website functionality needs. Here’s a breakdown of different types of templates and who they’re best for:
1. Business Website Templates
For service providers, consultants, and entrepreneurs who need a professional online presence. These templates typically include:
✔ A clean, polished layout
✔ Sections for services, testimonials, and client logos
✔ A strong call-to-action (CTA) to encourage bookings
Best for: Coaches, consultants, real estate agents, and small business owners.
2. E-Commerce Website Templates
If you’re selling products online, you need a template that supports e-commerce features. These templates often include:
✔ A well-organized product catalog
✔ Secure payment integrations (Stripe, PayPal, Shopify)
✔ Inventory and shipping management tools
Best for: Online store owners, handmade product sellers, digital product creators.
3. Portfolio & Personal Brand Templates
Ideal for creatives who need to showcase their work visually. These templates focus on:
✔ Image galleries with high-quality display options
✔ About sections for storytelling and credibility
✔ Contact forms and social media integrations
Best for: Photographers, graphic designers, artists, and influencers.
4. Landing Page & Sales Funnel Templates
Designed for high-conversion websites, these templates help with lead generation and sales. Features often include:
✔ A single-page, streamlined design
✔ Strong CTA buttons for sign-ups and purchases
✔ Opt-in forms for email marketing
Best for: Course creators, coaches, and digital marketers.
5. Free vs. Premium Templates – Which One Should You Choose?
- Free Templates: A good starting point, but limited in customization and functionality.
- Premium Templates: Offer better designs, support, and flexibility—typically ranging from $50 to $300.
If you’re serious about your brand, a premium template is the better investment.
How to Pick the Best Website Template for Your Business
Choosing a template isn’t just about looks—it’s about functionality and performance. Here’s what to consider:
- Your Business Goals – Do you need an e-commerce store? A blog? A simple informational site? Choose a template that supports your objectives.
- Mobile Optimization – More than 50% of website traffic comes from mobile users. Ensure the template adjusts seamlessly across devices.
- Customization Options – Can you easily change colors, fonts, and layouts? A good template allows for easy branding.
- SEO & Load Speed – A slow website hurts rankings. Choose templates with lightweight coding and fast performance.
- Essential Integrations – Make sure the template supports email marketing, booking tools, and any other necessary plugins.
How to Use a Website Template (Step-by-Step Guide)
Once you’ve picked a template, here’s how to turn it into a fully functional website:
Step 1: Choose the Right Template
Pick a template that aligns with your industry and business needs. If you’re a coach, go for a conversion-optimized layout. If you’re selling products, choose an e-commerce-ready design.
Step 2: Customize Your Branding
Update colors, fonts, and images to match your brand identity. Many templates include preset design options, so tweaking the aesthetics is easy.
Step 3: Add Your Content
Make sure each page has engaging, SEO-friendly copy. Most websites include:
- A Home Page that clearly explains your brand and offers.
- An About Page to share your story and credentials.
- A Services/Products Page detailing what you provide.
- A Contact Page so visitors can easily reach you.
Step 4: Optimize for SEO & Mobile
Use proper headings, add alt text to images, and test your website on mobile to ensure a seamless experience.
Step 5: Launch & Promote Your Website
Before publishing, check all links, test loading speed, and preview on different devices. Once live, share it on social media, Pinterest, and email marketing campaigns.
Website Templates vs. Custom Websites: Which One is Right for You?
Some business owners wonder whether they should use a template or invest in a custom-built website. Here’s a quick comparison:
✅ Choose a Website Template if:
- You need a cost-effective, fast solution.
- You want an easy-to-maintain site without hiring a developer.
- You prefer drag-and-drop customization over custom coding.
❌ Opt for a Custom Website if:
- You need advanced functionality beyond what templates offer.
- You have a large budget and want something fully unique.
- Your brand requires highly specific design and coding features.
For most businesses, a premium website template is the perfect balance of affordability, design, and functionality.
Final Thoughts: Should You Use a Website Template?
Absolutely. Website templates streamline the web design process, save money, and help businesses launch faster. Whether you’re a small business owner, freelancer, or e-commerce seller, there’s a template designed to fit your needs.
Instead of struggling with a custom-built site that takes months to complete, a template allows you to get online quickly and focus on growing your business.
🚀 Ready to launch your website? Browse my hand-picked website templates here and start building today!
Visit our template shop and get one for your business!
More insight about what a website template is can be found here: MDN Web Docs – HTML and CSS Templates
